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Describe to me what your product or service offers, and how I will benefit from them once I have them.

 

Make sure to mention your services in the copy so I know I’m in the right place. Focus your writing for me so I know I matter to you and I'll get what I'm looking for.

These pages should be used to describe the services your business offers and so will make up the majority of the pages in your site.

 

When you’re writing these pages, think about me – why have I come here, and what’s in it for me if I stay?

How will your services benefit my life?

Show what I’ll get, and how to get it.

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Give me details of how your products work

 •  What matters most to me?

 •  List the services you’re offering

 •  List the benefits of your services

 •  List the features of your products

 •  Give me links to related pages

 •  Make it easy - keep bullets simple

 •  I want to scan - keep to the point

 •  Make sure I can see keywords

List specifics of your services for me

Summarise the core message of this page – remind me why I want what you’re offering and why I should get it from you. Give me options to navigate further into your site by placing links to service pages related to this page.

What else is important to me?